Perikatan Nasional vs Warisan: Battle of the billboards

Political parties on both sides of the divide have amped up their campaigning efforts by putting up eye-catching posters and billboards all across Sabah on the road to the state elections. What’s fascinating is that Perikatan Nasional and Warisan appear to be using different methods and styles to package their messages on their respective billboards. BFM speaks to Dr Bridget Welsh, honorary research associate with the University of Nottingham’s Asia Research Institute, to explore the effectiveness of each method. 

Produced by Dashran Yohan

Presented by Dashran Yohan, Lim Sue Ann and Juliet Jacobs

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