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Tackling greenwashing in Southeast Asia

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From misleading advertisements to vague sustainability promises, greenwashing is becoming a major hurdle in the fight against the climate crisis. The Zero Greenwashing Alliance, a first-of-its-kind initiative in Asia, aims to hold companies accountable for their greenwashing while encouraging genuine climate solutions.

BFM finds out all about this groundbreaking initiative, including the Zero Greenwashing Alliance Database and Green Claims Guide, from Adam Farhan, the director of RimbaWatch, the environmental think tank conducting research and advocacy on climate-related issues in maritime Southeast Asia.

Presented and produced by: Juliet Jacobs/BFM

The views expressed in Aliran's media statements and the NGO statements we have endorsed reflect Aliran's official stand. Views and opinions expressed in other pieces published here do not necessarily reflect Aliran's official position.

AGENDA RAKYAT - Lima perkara utama
  1. Tegakkan maruah serta kualiti kehidupan rakyat
  2. Galakkan pembangunan saksama, lestari serta tangani krisis alam sekitar
  3. Raikan kerencaman dan keterangkuman
  4. Selamatkan demokrasi dan angkatkan keluhuran undang-undang
  5. Lawan rasuah dan kronisme
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