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The untold story of Apple Daily

Deception, misogyny and quiet Americans

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First, let’s look at the numbers which are being omitted in reports about the closure of Hong Kong’s Apple Daily newspaper.

Not breakfast reading

Apple Daily printed 86,000 copies a day, which meant that 98.5 PER CENT of Hong Kong’s 6,500,000 adults did NOT buy it with their breakfast noodles.

Simple deception

The Western media is reporting that it was “Hong Kong’s biggest newspaper”. No. Not remotely true. Hong Kong’s most popular newspaper is free tabloid Headline Daily (1,012,000 a day, or more than 10 times Apple’s circulation), and in the paid broadsheet category, leaders include Oriental Daily News (530,000 a day) and Sing Tao Daily (253,000 a day). Full article here by Nuri Vittachi on fridayeveryday.com

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